In a classic of Orwellian double-speak, Monsanto now claims to be leading the way in sustainable agriculture.

I’m not sure when the word “sustainable” became synonymous with producing more food from crops stacked with their own pesticide producing capabilities. But in an apparent effort to reframe what has been an already largely degraded term, that’s exactly what Monsanto has done.

Will they still call it sustainable if these new “smart” crops fail or are proven to cause the diseases some studies indicate they will cause? Maybe by sustainable, they mean reducing the world’s population through food-induced disease and death.

Orwell be damned.